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Glossary Terms
Abandonment
Abandonment
Abandonment occurs when a website visitor leaves the page before completing the desired action such completing a purchase or filling out a form.
The average abandonment rate is 68%.
Baymard Institute
Resources
Top 10 Reasons (and solutions) for Shopping Cart Abandonment
10 Ways to Reduce Cart Abandonment and Recapture Customers for E-commerce Websites
Conversion Rate Optimization Blog
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