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Glossary Terms
Ad Copy
Ad Copy
The main text of a clickable advertisement that persuades viewers to click the ad.
If it doesn’t sell, it isn’t creative.
David Ogilvy
Resources
11 Successful AdWords Ads and Why They Crush the Competition
32 Facebook Ad Examples You Can’t Resist But Copy
12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI
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