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Glossary Terms
Anchor Text
Anchor Text
The text that appears highlighted in a hypertext link and that can be clicked to open the target web page (also known as clickable text).
So if the Internet is a highway, then you can think of anchor texts like signs for upcoming exits.
Neil Patel
Resources
Anchor Text | Learn SEO - Moz
What Is Anchor Text? | SEO Basics
How to Optimize Your Anchor Text Strategy For SEO
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