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Glossary Terms
B2B (Business-to-Business)
B2B (Business-to-Business)
B2B (business-to-business), is the exchange of products, services or information between businesses, rather than between businesses and consumers.
Most B2B buyers are already 57% of the way through the buying process before the first meeting with a representative. (Accenture, 2018)
https://www.bluecorona.com/blog/b2b-marketing-statistics
Resources
What is B2B?
How to Avoid a 'Snoozefest' and Instead Execute a Well-Regarded B2B Event
Are B2B companies missing a trick when it comes to customer loyalty?
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