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Glossary Terms
B2C (Business-to-Consumer)
B2C (Business-to-Consumer)
Business-to-consumer refers to the process of selling products and services directly between to consumers.
“62% of B2C marketers report using infographics, making it the most widely used content strategy.”
http://contentmarketing.com/2016/05/16/the-50-b2c-marketing-stats-you-should-know/
Resources
What is B2C?
10 Examples of B2C Campaigns That B2B Marketers Can Learn From
Differences In Selling B2B Vs. B2C
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