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Glossary Terms
Brand Marketing
Brand Marketing
Brand marketing is an approach to communications, sales, product, and service that grows the asset of brand equity.
“A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” – Scott Cook
https://business.linkedin.com/marketing-solutions/blog/7/75-quotes-to-inspire-marketing-greatness
Resources
Beyond The Purpose Of Brand Purpose
Why Branding Is Important in Marketing
3 Ways Entrepreneurs Can Build a Successful Personal Brand
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