Cost per acquisition (CPA), also known as cost per action, pay per acquisition (PPA) and cost per conversion (CPC), is an online advertising pricing model where the advertiser pays for a specified acquisition – for example a sale, click, or form submit (e.g., contact request, newsletter sign up, registration etc.)
The Legal sector has the highest cost per acquisition at $200.16. The Travel and Tourism sector has the lowest cost per acquisition at $18.01. Machine learning had the biggest impact on the Fitness and Recreation sector, reducing CPA by 68%, and Automotive, reducing CPA by 67%.
