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Glossary Terms
Marketing Mix
Marketing Mix
A combination of factors that can be controlled by a company to influence consumers to purchase its products.
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker
https://www.vennli.com/blog/12-most-excellent-marketing-strategy-quotes
Resources
Evolution Of The Four Ps: Revisiting The Marketing Mix
Rejuvenating the Marketing Mix
A Marketing Mix for the 21st Century
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