Monthly Recurring Revenue, almost always referred to as MRR, is an important metric for any subscription business. Once you acquire a new customer you got a recurring revenue on a monthly basis, which means you don’t have to worry about finding one-off sales every month.
Implementing a recurring revenue business model guarantees stable, predictable income and a high customer lifetime value (CLV). It’s no surprise, then, that nearly half of U.S. businesses have either adopted or are planning to adopt recurring revenue models.
